7 Tips to Help Write a Winning Political Press Release

For political campaigns, public relations is an essential component of success. Whether it’s keeping your constituents informed or competing in a crowded media landscape for attention, having an effective press release can make all the difference.

When crafting your press release, start by getting to the point. We understand that sharing details about a political campaign can be exciting, but these types of releases can sometimes be overwhelming or too long. Be concise when describing the event, the outcome, or the action you’d like to take. Keep it short, to the point, and easy to understand.

To be successful, sound professional. Many press releases have a casual air, but political press releases should maintain a more formal tone. Use language that demonstrates your knowledge and experience in the field, and avoid filler words and unnecessary detail. Focus on highlighting your many achievements and relevant proposals.

Include key facts and figures. A great press release should contain specific and clear information. This could include current statistics, research, and any other quantitative information that helps legitimize your campaign or message. Doing so can add context and implies that you are an expert in the field.

Be sure to add a quote. Including a quote from the campaign or candidate provides an important human element to the press release. It helps to demonstrate their dedication to the cause and can make a strong impression on readers. However, be sure to quote the candidate accurately, and feature the actual words they used instead of paraphrasing.

Develop a catchy, informative headline. Readers will often make snap judgments based on the title of your press release, so make sure it includes information that’ll make them want to learn more. Your headline should also include any necessary keywords or phrases so people can find your content.

When distributing your political press release, consider all of your communication outlets. In addition to major media outlets, you should consider mailing lists, social media profiles, and other digital outlets to reach your target audience. This helps maximize the impact of your message, and to ensure the largest audience possible.

For maximum impact, re-tool for specific audiences. Rather than a broad one-off message, think about tailoring a press release for several different groups of readers. This could include announcements to your supporters, statistical information for voters, or stories of success for investors.

Creating a powerful press release that speaks to all audiences can be a challenge, and requires your full attention but a little effort can go a long way in maximizing the impact of your press strategy.